According to Godin, modern leadership is about connecting… capitalizing on people’s natural need to gather. He suggests that gathering people around the right topic can change the world. Marketing and product design are now about finding the true believers for a cause.
1- Tell a story – Who are you upsetting? – Leadersh challenge the status quo
2- Connect a tribe – Who are you connecting? – Leaders build a culture, people want to be missed
3- Lead a movement – Who are you leading? – Leaders commit to their idea and people
4- Make change